Hotly tipped as ‘Ones to Watch 2020’ by the likes of VEVO, Hunger Magazine, Spindle & Ascending Artist on BEATS1. Breakout star AWA continues her tale of resilience, determination and raw talent on her debut EP ‘cry.baby’
Growing up in Stockholm, Awa Santesson-Sey, like all good future popstars, loved to entertain. While it wasn’t a hugely musical family, there were definite examples of performing in her blood. An early sign of that ingrained determination arrived early, at age 12. Deciding she wanted to study classical music, she applied for the prestigious Adolf Fredrik’s Music School not once, not twice, but three times. The first time they said ‘no’, the second she was placed on a waiting and the third she got in!
AWA then saw an advert on TV for the soon-to-start X Factor. She passed the first audition (singing You Can’t Hurry Love by The Supremes), then the next, dominated the live shows and eventually won the whole thing aged just 15! A tour was followed by a single and a record contract, but something wasn’t right. The workload was oppressive, with bouts of exhaustion eventually followed by AWA taking a break from music and enrolling in college to study Economic Entrepreneurship. In-between she started to use her platform in other ways, becoming an ‘influencer’ (“I hate that word,” she sighs) using the money she earned to fund writing trips to LA and London.
Having taken the mature decision not to rush her early success and instead wait until the time was right and she could be fully in charge, renewal is something AWA knows a lot about. She eventually made the decision to leave Stockholm and move to London permanently and started throwing herself into more sessions with the likes of Ebenezer (Stefflon Don, Duke Dumont), Aston Rudi (Mahalia, Anaïs) andShow N Prove (Ann-Marie, Tinie Tempah). “Something clicked and I got into rooms with people who just understood me.”
AWA’s resilience and determination have finally paid off.